Second day at Anvil

Finished up another project that they had me working on, this time optimizing a press release and updating some social media sites.

Anvil is a super laid back company. There are about 12 employees plus Hallie, the Vice President and Kent, the President.

This agency is the farthest from traditional advertising that I have experienced through COLABORATORY. None of the employees have a background in advertising, but their day to day work heavily influences the online appearance of their clients. In a sense, Anvil's work is its own form of advertising, not as blatant as radio, TV or print yet still has the same intentions of increasing a client's customer awareness.

Anvil has an open atmosphere. There are three groups of desks where the employees sit to hammer out their work. The lunch room is stocked with communal food, and is replenished college roommate style.

Everyone is really nice and dedicated to their work. Kent and Hallie do a good job balancing out work with fun by planning group outings sometimes such as boating or snow machining.

The things I have been learning:
meta tags
keywords
optimizing, and all that it entails
analytics
ad words
month end reports
Google (but a ton more than the search component)
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