The End

Now, that it has already been almost two weeks since COLAB ended I am updating the blog. Sorry for the delayed response to the conclusion, but for some reason I found myself busier after COLAB finished than during. Weird how that happens.

The final presentations from both Kiwi and Lattice were awesome! It was evident that both teams put an incredible amount of effort into their work, and came out with really CREATIVE ideas for Sameunderneath.

Despite some doubt that the intern's had during the 6 weeks, Ryan was actually told to pick a winner. Lattice was the overall winner, go team! After a series of questions (mainly of the audience addressed to both the teams and Ryan), back and forth between what Ryan liked from each team, and an anxious group of interns Ryan decided on Lattice.

Winning was exciting. Even better though is that Ryan invited both teams to his marketing meetings in Septemeber and October to help him make a game plan. It was nice of him to honor both teams and all of their hardwork.

Probably the coolest thing about that Friday was the presentation. As many times that week that we dreaded the upcoming presentation, it definitely paid off. There was a room full of professionals watching our work, our lives, for the past six weeks. There was no better way to finish COLAB than to present. I've never worked so hard on a pitch before and the reward was sheer amazingness. Special thanks to PAF and Jamie for the flower cookie :)

COLAB was the best thing I could've done with my summer. I've talked to a lot of people about the program since it has been over and I can't wait to see what happens next year!

To The New Group, Livengood | Nowack, Ascentium, Anvil Media, eRoi, Fish Marketing, HMH, Grady Britton, Asterix, CMD and Portland Advertising Federation THANK YOU SO MUCH FOR THE OPPORTUNITY!

To everyone at the agencies THANK YOU for all of your advice, input and friendship. Meeting such a diverse group of people enriched the COLAB expereince.

To Ryan, thanks for the shopping spree and having such a cool company as Sameunderneath to work on. I'm lookign forward to the upcoming meetings.

If you care to read my current blog on life outside of COLAB check it out.