Thoughts on Improvements for COLAB

It seems that their is a hidden animosity between the teams just because we have been placed in a competitive situation. The intern’s get along great and we are all learning about each other and from each other, but because we all want our ideas to come out on top and show off our talents their is a slightly tense atmosphere between the team’s during the Friday brainstorm sessions. Since our projects involve a lot of research into the target audience and Sameunderneath as a brand, the teams are going to probably spend the first two weeks doing almost entirely all research. If you think about it between the teams that is four weeks of work time spent on research that could have been shared between the teams allowing more time for concepting and design. Also, with eliminating the competitive aspect the intern’s have a chance to really get close to everyone rather than just their teammates. I think, without the competition, the overall quality of the final pieces could turn out to be more polished too. Just a thought to ponder when thinking about next year’s COLAB.